Privacy policy
Introduction
Forward Products (2013) Ltd (“we”, “us”, “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal data when you visit forwardeducation.co.uk, place an order, contact us, or otherwise interact with our business.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Company Details
Forward Products (2013) Ltd
Trading as: TA Forward Education
Unit 11, Sherwood Road
Bromsgrove
Worcestershire
B60 3DR
VAT Number: GB 754 2087 31
For privacy-related enquiries, please contact:
📧 customercare@forwardeducation.co.uk
Information We Collect
We may collect the following types of personal data:
- Identity data, such as name, job title and organisation
- Contact data, including billing and delivery address, email address and telephone number
- Account data, including login details where applicable
- Transaction data, including orders, payments, delivery and returns
- Technical data, such as IP address, browser type and device information
- Usage data, relating to how you use our website
- Marketing preferences
- Communications data, including enquiries, emails, phone calls and live chat messages
How We Use Your Information
We use your personal data:
- To carry out our obligations and provide information relating to orders placed with us
- For internal record keeping
- To improve our products, services and website
- To respond to enquiries and requests
- To personalise your website experience
- To send relevant communications about products, services and offers, where permitted
Legal Basis for Processing
We process personal data using the following legal bases:
- Contract – where processing is necessary to fulfil an order or agreement
- Consent – where you have given clear permission for specific processing
- Legitimate interests – where processing is necessary for the operation and improvement of our business, and does not override your rights
Our legitimate interests include managing our business effectively, improving customer experience and ensuring marketing communications are relevant.
Where processing is based on consent, you may withdraw that consent at any time.
Certain personal data is required in order to enter into a contract with us. If you do not provide this information, we may be unable to supply goods or services.
Business and Consumer Customers
We supply both business and individual consumers. Personal data relating to business contacts, including named purchasers or account holders, is processed in accordance with this Privacy Policy.
Payments
Payments made through our website are processed securely by Shopify Payments. We do not store full payment card details.
Shopify’s Privacy Policy is available at:
https://www.shopify.com/uk/legal/privacy
Telephone payments are processed by a regulated third-party provider:
Sage Pay
Privacy Policy: https://www.sagepay.co.uk/policies/privacy-policy
Analytics and Website Tracking
We use analytics tools to understand how our website is used and to improve performance. These include:
- Google Analytics – http://www.google.com/privacy.html
- Shopify Analytics – https://www.shopify.com/uk/legal/privacy
- Microsoft Clarity – https://clarity.microsoft.com/privacy
Analytics and marketing cookies are only used where you have provided consent through our cookie settings.
Advertising and Social Media
We use advertising and social media platforms to promote our products and measure campaign performance. These may include:
- Google Ads – http://www.google.com/privacy.html
- LinkedIn Advertising – https://www.linkedin.com/legal/privacy-policy
- Meta Platforms (Facebook and Instagram) – https://www.facebook.com/privacy/policy
These platforms may use cookies or similar technologies to show relevant advertising based on your interactions with our website.
Customer Communications and Live Chat
We use third-party systems to manage customer communications, marketing and enquiries:
-
HubSpot (CRM, email marketing and live chat)
Privacy Policy: https://legal.hubspot.com/privacy-policy
Live chat conversations may be recorded and stored for customer service and internal record purposes.
You can unsubscribe from marketing communications at any time using the links included in our emails.
Enterprise Resource Planning (ERP)
Operational, customer and order-related data may be processed using:
-
Orderwise
Privacy Policy: https://orderwise.co.uk/en/company/privacy-policy
Cookies
We use cookies and similar technologies to improve website functionality and user experience.
You can manage your cookie preferences at any time using our cookie consent tool or through your browser settings. Further information is available in our Cookie Policy.
Data Sharing
We share personal data only where necessary with trusted third parties, such as payment providers, delivery partners, IT service providers and analytics platforms.
Appropriate safeguards are in place to protect your data.
International Transfers
Some third-party providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are applied in accordance with UK GDPR.
Data Security
We take appropriate technical and organisational measures to protect personal data from unauthorised access, loss or misuse.
Data Retention
We retain personal data only for as long as necessary to meet legal, contractual and operational requirements.
Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Object to or restrict processing
- Request data portability
- Withdraw consent where processing is based on consent
To exercise these rights, please contact customercare@forwardeducation.co.uk.
You also have the right to lodge a complaint with the Information Commissioner’s Office at www.ico.org.uk
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page.